SCENARIOS
Etruscan Railing Company
Etruscan Railing Company makes railing that is used in sports arenas,down nursing home corridors,in queue houses at amusement parks,and many other places that are not as obvious.Its railing is molded into bicycle racks.You may also see city governments using the railing to make walkways over ravines and creek banks safer for pedestrian traffic.Hospitals also use the railing in their physical therapy departments,to keep the lines straight in the hospital cafeteria,and to prevent patients from falling out of hospital beds.
-Refer to Claxton Fruitcakes.In December,many corporations give Claxton fruitcakes to their customers as a way of thanking them for their business.In terms of the buying center,:

Question

Quizplus · Accepted Answer

All of the statements are true in terms of the buying center for Claxton fruitcakes. The initiator is the person who recognizes the need for a gift, the decider is the person who has the formal authority to choose the gift, the gatekeeper controls access to information and promotional material, and the salespeople can influence the decision by reminding management of past positive experiences with the product.

SCENARIOS Etruscan Railing Company