A newly hired employee at a advertising agency chose the clothes she purchased for work by observing the clothes she saw worn in The Apprentice,a popular television reality show.In this example,the women hoping to work for Donald Trump served as primary reference groups.

Question

Quizplus · Accepted Answer

The women on the television show serve as a secondary reference group, as they are not part of the employee's direct social circle but still influence her behavior.

A Newly Hired Employee at a Advertising Agency Chose the Clothes