Women account for about 50 percent of the luxury car market.Male car designers at Cadillac are going about their work with paper clips on their fingers to simulate what it feels like to women with long fingernails to operate buttons,knobs,and other interior features.They are responding to _____ influences on consumer buying decisions.

Question

Quizplus · Accepted Answer

The designers are considering individual influences, specifically the physical experience of women with long fingernails, to improve the usability of car features.

Women Account for About 50 Percent of the Luxury Car