Sixty percent of drinkers of whisky in Great Britain are over 50.The dangers associated with an aging market are obvious.Whiskey manufacturers have taken staid traditional symbols of their whiskey and placed them in incongruous situations to appeal to a youthful market.Which psychological influence on consumers' purchase of whisky are whisky manufacturers trying to change?

Question

Quizplus · Accepted Answer

Whiskey manufacturers are trying to change the perception of their product by placing traditional symbols in new contexts to appeal to a younger audience.

Sixty Percent of Drinkers of Whisky in Great Britain Are