Sixty percent of drinkers of whisky in Great Britain are over 50.The dangers of an aging market are obvious.Whiskey manufacturers have taken staid traditional symbols of their whiskey and placed them in incongruous situations to appeal to a youthful market.If young consumers saw these attempts to influence their purchasing behavior as ridiculous because they believe whisky is an old person's drink,they would miss the advertising message the manufacturers hoped to send._____ would have occurred.

Question

Quizplus · Accepted Answer

Selective distortion refers to the consumer's tendency to interpret information in a way that supports their preexisting beliefs or attitudes. In this case, if young consumers view whisky as an old person's drink, they may distort or ignore any advertising that attempts to appeal to a younger demographic.

Sixty Percent of Drinkers of Whisky in Great Britain Are