A few years ago,Toro introduced a small,lightweight snow blower called the Snow Pup.Even though the product worked great,sales failed to meet expectations because consumers perceived the name to mean that the Snow Pup was toy or too light to do any serious snow removal.This is how _____ can influence the consumer decision making process.
A) selective distortion
B) incorrect problem recognition
C) lifestyle dissonance
D) asocialization
E) selective exposure

Question

Quizplus · Accepted Answer

Selective distortion is the process in which consumers interpret information in a way that is consistent with their beliefs and attitudes. In this case, consumers interpreted the name Snow Pup to mean that the product was toy-like or not powerful enough, which led to a distortion of the product's capabilities.

A Few Years Ago,Toro Introduced a Small,lightweight Snow Blower Called