TAG Heuer is a prestigious brand of watch that is sold as a luxury product.It has a reputation based on quality and attention to details.When the company introduces new timepieces,it can count on a well-established market already existing for the new product due to:
A) perceptual generalization
B) stimulus discrimination
C) perceptual discrimination
D) selective distortion
E) stimulus generalization

Question

Quizplus · Accepted Answer

Stimulus generalization occurs when consumers respond to similar products or brands in the same way as they respond to the original product or brand. In this case, the existing market for TAG Heuer's new timepieces can be attributed to the reputation and quality of the brand, which leads consumers to generalize their positive perceptions and expectations to new products from the same brand.

TAG Heuer Is a Prestigious Brand of Watch That Is