Callaway Manufactures Golfing Equipment-Primarily Golf Clubs

Callaway manufactures golfing equipment-primarily golf clubs.The company has hired Bill Gates and Celine Dion to promote its clubs as "a brand that is something one can aspire to own." What learning theory is Callaway relying on with this advertising claim?

A) selective retention
B) stimulus discrimination
C) perceptual generalization
D) selective generalization
E) stimulus generalization