Arista-Buvez,Inc.manufactures a specialized fish food designed to enhance the natural coloration of tropical fish.The product is exported to 27 countries.Arista-Buvez wants to convey similar messages to its target market in each country and has a small promotional budget.To ensure that the company fully meets the needs of all global markets,Arista-Buvez's most logical choice is to develop a new and unique promotional campaign for each country.

Question

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Developing a new and unique promotional campaign for each country would not be the most logical choice due to the small promotional budget. It would be more practical and cost-effective to develop a universal message and adapt it to each country's culture and language. This can be done through localization and customization of the promotional message.