Jim Beam Distillery launched a Pan-European campaign across 28 markets from Russia to Scandinavia and into southern Europe to reposition its bourbon.It focused on finding men in bars and featuring them in local print ad campaigns as "real friends" of Jim Beam.Such an ambitious ad campaign could be threatened by which of the following changes in the legal environment?
A) negative changes in how Europeans perceive alcohol
B) an inflationary period,which makes drinking expensive American bourbon a luxury item
C) the enactment of a quota limiting how much Jim Beam can be imported
D) the development of a fad for clear liquor like vodka
E) a dramatic increase in the number of alcoholics in Europe

Question

Quizplus · Accepted Answer

The enactment of a quota limiting how much Jim Beam can be imported would directly impact the availability and distribution of the product, thereby threatening the campaign.

Jim Beam Distillery Launched a Pan-European Campaign Across 28 Markets