A Dutch manufacturer of electronics has decided to find a firm in Brazil to do contract manufacturing.As the manufacturer plans its Brazilian operations,it will:
A) not need a marketing division in Brazil because the Brazilian manufacturer will handle all marketing
B) begin to build the plant in Brazil
C) need to set up a marketing division in Brazil
D) plan the pricing and promotional mix for the contract manufacturer to use
E) do marketing research to determine where to best locate the plant

Question

Quizplus · Accepted Answer

The Dutch manufacturer will need to set up a marketing division in Brazil because even though the Brazilian manufacturer will handle the production, the Dutch manufacturer will still need to promote and sell their products in the Brazilian market. Setting up a local marketing division will help them understand and address the unique needs of Brazilian consumers and compete against local firms. Building the plant and determining pricing and promotional mix will come later in the process. Marketing research will also be important but may come after the decision to set up a marketing division has been made.

A Dutch Manufacturer of Electronics Has Decided to Find a Firm