Once marketing managers have determined a global product and promotion strategy,they can select the remainder of the marketing mix.However,entry into many developing nations presents special pricing problems because:
A) the rate of capital accumulation exceeds the rate of population growth
B) exchange rates fluctuate
C) of price discrimination
D) there is a lack of mass-purchasing power
E) advertising time on television is available for sale in all developed countries

Question

Quizplus · Accepted Answer

Many developing nations have a lack of mass-purchasing power, which means pricing strategies need to be carefully considered. For example, offering lower-priced versions of products or services may be necessary to appeal to the local market. Pricing also needs to take into account local currency fluctuations and economic conditions. Price discrimination may also be an issue in some markets. However, the availability of television advertising time in developed countries is not relevant to pricing problems in developing nations.

Once Marketing Managers Have Determined a Global Product and Promotion