Mattel lost millions of dollars on its international marketing campaign for Holiday Barbie dolls and accessories because Barbie prices were expressed in U.S.dollars and were set without regard for how they would translate into foreign currencies.The dolls were too expensive for most international markets.Mattel had a faulty _____ strategy.

Question

Quizplus · Accepted Answer

The situation described suggests that Mattel had a pricing strategy that did not take into account the differences in foreign currency exchange rates and how that would affect the affordability of their products in international markets. Therefore, the best choice is pricing.

Mattel Lost Millions of Dollars on Its International Marketing Campaign