A _____ is a defined group that managers feel is most likely to buy a firm's product.

Name: A _____ is a defined group that managers feel is most likely to buy a firm's product.
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Question

Quizplus · Accepted Answer

A target market is a defined group of consumers who are most likely to purchase a particular product or service. It is a core element of a company's marketing strategy and helps them identify the specific customer needs and preferences they are trying to fulfill.

A _____ Is a Defined Group That Managers Feel Is