Ashley Kreeger is the director of marketing for a company that operates several assisted-living centers.The company is developing a marketing plan that must cover the next five years of business.Kreeger must be sure she considers which of the following uncontrollable factors in her plan?

Question

Quizplus · Accepted Answer

Demographic factors are uncontrollable variables that impact marketing strategies in that they relate to variables that arise as a result of population characteristics such as age, gender, and location. These variables have the ability to impact several demographics including clients, residents, families, and staff. Therefore, Ashley Kreeger should consider demographics when developing a marketing plan for the assisted-living centers. Factors such as the rise in aging populations or changes to healthcare regulations when thinking about these demographics.

The other answer choices are controllable factors that could be influenced by the marketing plan rather than being factors that impact the plan.

Ashley Kreeger Is the Director of Marketing for a Company