In Asia,Procter & Gamble (P&G)discovered that consumers like to experiment with different brands of shampoos,so most shoppers shy away from the family-size bottles so popular with Americans.Now most of the shampoo the company sells in the Far East is packaged in single-use sachets.P&G responded to _____ factors when it changed its Asian packaging.

Question

Quizplus · Accepted Answer

P&G responded to social factors in Asia where consumers like to experiment with different brands, so packaging shampoo in single-use sachets allows for more experimentation and variety.

In Asia,Procter & Gamble (P&G)discovered That Consumers Like to Experiment