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Carissa Ty Designs and Sells Clothes for Young Working Women

Question 82

Multiple Choice

Carissa Ty designs and sells clothes for young working women.She has recently been told that unless she starts designing more to suit the style of the Gen Y market,she is likely to be in financial trouble soon.Why would someone tell her that?


A) Gen Y-ers don't have a style that they prefer.
B) Gen Y-ers are more multicultural.
C) Baby boomers provide all of the disposable income for Gen Y members.
D) Demographically,Gen Y-ers are an extremely large group of consumers.
E) Gen Y-ers are easily swayed by traditional promotion media.

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