A Furniture Retailer That Specializes in Selling Entire Rooms of Furniture

A furniture retailer that specializes in selling entire rooms of furniture has hired you to identify 25 geographic target markets that can be described as multicultural societies.What types of locations should you offer this firm?

A) cities that have historically had low immigration rates
B) traditional test markets
C) regions that are dominated by one ethnic group and that have multiple smaller ethnic groups
D) unindustrialized areas
E) locations in which all major ethnic groups in the area are equally represented