SCENARIOS
Virtual Impregnation
Kristen Clingan's boyfriend had never even mentioned marriage when she received an e-mail announcing her boyfriend had e-impregnated her.The e-mail from www.bunintheoven.com included a positive pregnancy "test" and was followed by a half dozen subsequent messages,including the audio file of the baby's heartbeat and the ultrasound image.The whole process took three months and cost $29.95.At the end of the virtual pregnancy,she received a mug bearing the newborn's photograph.Virtual impregnation is the brainchild of Adam Corsi.He sees the virtual impregnation as a good conversation starter for topics that may not have been broached by a couple before.
-Refer to Virtual Impregnation.Virtual Impregnation is designed for people who are in long-term relationships that seem to be either evolving slowly or not at all.This group represents the company's:
A) target market
B) buying center
C) consumer cluster
D) demographic sample
E) mass market
Correct Answer:
Verified
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