SCENARIOS
Virtual Impregnation
Kristen Clingan's boyfriend had never even mentioned marriage when she received an e-mail announcing her boyfriend had e-impregnated her.The e-mail from www.bunintheoven.com included a positive pregnancy "test" and was followed by a half dozen subsequent messages,including the audio file of the baby's heartbeat and the ultrasound image.The whole process took three months and cost $29.95.At the end of the virtual pregnancy,she received a mug bearing the newborn's photograph.Virtual impregnation is the brainchild of Adam Corsi.He sees the virtual impregnation as a good conversation starter for topics that may not have been broached by a couple before.
-Refer to Indian Restaurant.Jambulingham is developing a marketing plan that must cover the first five years of the restaurant's business.He must be sure to consider which of the following uncontrollable factors in his plan?

Question

Quizplus · Accepted Answer

Demographic factors, such as age, income, and ethnicity of the target market, are uncontrollable external factors that Jambulingham should consider when developing his marketing plan. Place or distribution factors, media buying factors, dining area layout factors, and pricing for services are controllable factors that he can adjust and change within his plan.

SCENARIOS Virtual Impregnation