SCENARIOS
Virtual Impregnation
Kristen Clingan's boyfriend had never even mentioned marriage when she received an e-mail announcing her boyfriend had e-impregnated her.The e-mail from www.bunintheoven.com included a positive pregnancy "test" and was followed by a half dozen subsequent messages,including the audio file of the baby's heartbeat and the ultrasound image.The whole process took three months and cost $29.95.At the end of the virtual pregnancy,she received a mug bearing the newborn's photograph.Virtual impregnation is the brainchild of Adam Corsi.He sees the virtual impregnation as a good conversation starter for topics that may not have been broached by a couple before.
-Refer to Dateline NBC and GM.NBC executives have to be concerned with the long-range welfare of the network and its relationships to viewers.This concern is called:

Question

Quizplus · Accepted Answer

Corporate social responsibility involves a company taking into consideration the impact their actions may have on society and the environment. NBC executives would need to consider the potential impact of featuring a controversial topic like virtual impregnation on their viewers and the long-term reputation of the network.

SCENARIOS Virtual Impregnation