Andre wanted to rent a limousine for the weekend,then he learned the rental company offered lower daily rates for 7-day rentals.The rental company was using a market development strategy.

Question

Quizplus · Accepted Answer

Market development strategy involves expanding the market for an existing product by finding new uses or new customers. In this case, the rental company is using a pricing strategy to incentivize customers to rent for a longer period of time, which is not an example of market development.

Andre Wanted to Rent a Limousine for the Weekend,then He