When an organization creates a marketing mission that is too broad,_____ results.

Question

Quizplus · Accepted Answer

When an organization creates a marketing mission that is too broad, it results in marketing myopia, which refers to an inability to focus on a specific and clear vision for the company's products or services. This can lead to a lack of differentiation and an unclear target market, reducing the effectiveness of the organization's marketing efforts.

When an Organization Creates a Marketing Mission That Is Too