As a customer entered the Hornady store,which sells muzzle loading rifles,a salesperson approached her and said,"Hornady lead round balls are the musket balls your customers ought to buy.They are the most uniform in size and shape,and they are made of pure lead.Our shot is used by the Muzzle Loading World Champion." The salesperson was describing Hornady's:

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The salesperson is describing Hornady's competitive advantage, which is the characteristic that sets the company apart from its competitors and makes its products more appealing to customers. In this case, the competitive advantage is the quality and effectiveness of Hornady's lead round balls for muzzle loading rifles.

As a Customer Entered the Hornady Store,which Sells Muzzle Loading