Yuengling is the oldest brewery in the United States.It was founded in 1827 in a time when small breweries dotted the nation.It has survived by severely limiting sales of the beer and creating a mystique about the brand.In areas,where the beer is sold,its brand name is used the same as Kleenex is used by many to represent all types of tissues.Its competitors all wanted to expand their markets.Yuengling's strategy was "To do nothing." For over 170 years,this strategy has given the brewery a:

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Yuengling's strategy of severely limiting sales and creating a mystique about the brand has given it a niche competitive advantage. This means that Yuengling has a unique position in the market that is not easily replicated by competitors.

Yuengling Is the Oldest Brewery in the United States