Everyone knows the brand name Kleenex.Kleenex is what many consumers think of when they think of tissues.This widely recognized brand name is a source of:
A) a product differentiation competitive advantage
B) a cost advantage
C) market augmentation
D) a niche competitive advantage
E) none of the above

Question

Quizplus · Accepted Answer

Kleenex's widely recognized brand name is a source of product differentiation competitive advantage, as it is what sets their tissue products apart from competitors and creates a loyal customer base.

Everyone Knows the Brand Name Kleenex