Knorr,manufacturer of soup,dip,and gravy mixes,printed on-package recipes,gave out coupons to existing customers,and created a recipe booklet that could be ordered with three UPC codes from three different Knorr products.All of these activities would be representative of a _____ strategy.

Question

Quizplus · Accepted Answer

Knorr's activities of printing on-package recipes and giving out coupons to existing customers are both aimed at encouraging existing customers to purchase more of Knorr's products, which is the goal of a market penetration strategy. The creation of a recipe booklet that could be ordered with three UPC codes from three different Knorr products is also an example of trying to increase the purchasing frequency of existing customers, which falls under the umbrella of a market penetration strategy.

Knorr,manufacturer of Soup,dip,and Gravy Mixes,printed On-Package Recipes,gave Out Coupons to Existing