The television network HBO produces the drama The Sopranos about a New Jersey mob family.It is publishing The Sopranos Family Cookbook: As Compiled by Artie Bucco,a collection of southern Italian-style recipes.Bucco is the name of a fictional restaurateur in the show.The creation of the cookbook to appeal to fans of the show is an example of a _____ strategy.
A) market development
B) market penetration
C) product penetration
D) product development
E) diversification
Correct Answer:
Verified
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Q85: Hallmark was inspired by the popularity of
Q86: Juniper Group,which operates film distribution,health care,and Internet
Q87: To market its ice cream to Chinese
Q88: In order to expand its sales into
Q90: The company that manufactures Molson beer simultaneously
Q91: _ is a strategy that attracts new
Q93: Market penetration occurs when:
A) a supermarket chains
Q94: U.S.-based Thermo Electron Corp.,the biggest maker of
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