Canadian discount retail giant Zellers hopes to strengthen its position as one of the country's leading sellers of infant products with a sixty-page catalog that offers buyers the ability to purchase products via the phone or Internet.This new strategy reflects a change in the _____ element of its marketing mix.

Question

Quizplus · Accepted Answer

The new strategy of offering the ability to purchase products via phone or internet reflects a change in the distribution element of the marketing mix.

Canadian Discount Retail Giant Zellers Hopes to Strengthen Its Position