_____ is the process that turns marketing plans into action assignments and ensures that these assignments are executed in a way that accomplishes the plans' objectives.

Question

Quizplus · Accepted Answer

Implementation is the process of carrying out marketing plans and ensuring their objectives are met. Mechanistic control refers to a specific type of control system and is not applicable in this context. Strategic analysis and strategic planning are important components of developing marketing plans, but do not refer to the process of putting those plans into action. Strategic design is not a commonly used term in marketing and is not related to implementation.

_____ Is the Process That Turns Marketing Plans into Action