John R.Harland Company is best known for printing checks.Its Financial Solutions division develops software for mortgage companies.This division is currently not producing at the desired level of profitability,but Harland plans to turn the division into a success by acquiring other companies that develop similar software._____ will turn this marketing plan into action assignments in a manner that accomplishes the company's stated objectives.

Question

Quizplus · Accepted Answer

Implementation is the process of putting a marketing plan into action. This includes assigning tasks and resources to accomplish the stated objectives. In this case, Harland plans to acquire other companies to improve the profitability of its Financial Solutions division, so implementing this plan would involve identifying potential acquisition targets, negotiating deals, and integrating the new companies into the division.

John RHarland Company Is Best Known for Printing Checks