ConAgra Foods,Inc.has decided to sell all of its meat-processing plants and get totally out of its meat-processing business in order to raise the company's net profits.Which of the following statements describes how the sale of the processing plants will affect ConAgra's marketing mix?

Question

Quizplus · Accepted Answer

Selling all of its meat-processing plants will affect ConAgra's marketing mix as a whole. The company must make changes to its product mix, including removing all meat products, and may need to adjust its pricing strategy to account for changes in production costs. Additionally, the company may need to rethink its distribution channels and promotional tactics to reflect the shift in focus away from meat processing. Thus, all four elements of the marketing mix are likely to be impacted by this decision.