A marketing audit is a(n):

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A marketing audit is a thorough, systematic, periodic evaluation of the goals, strategies, organization, and performance of the marketing organization. It involves analyzing the marketing environment, customer needs and preferences, competitive landscape, marketing mix, and overall marketing effectiveness to identify strengths, weaknesses, opportunities, and threats. The purpose of a marketing audit is to ensure that a company's marketing efforts are aligned with its business objectives and that it is using the most effective tactics to achieve those objectives.

A Marketing Audit Is A(n)