SCENARIOS
Eastman Kodak Co.
As the head of Eastman Kodak Co.,George M.C.Fisher devised a plan to save Kodak from being trapped in the slow growth photography industry,hobbled by huge debts,a dysfunctional management culture,and a dispirited workforce.At the time of his takeover of Kodak,the product development and sales functions for the company were scattered among divisions,and the business mission was ill-focused.Fisher envisioned a long-term strategy in which Kodak focused on its core competencies.By evaluating the pros and cons associated with its various businesses,Fisher decided that imaging was the key to the future.He then sold Kodak's health and household-products arms.He also assembled most of the corporate talent into one division and hired an experienced computer marketing executive to head it.Further,by stressing accountability,quality,and cycle time,Fisher began to transform Kodak's slow moving culture.Fisher believes Kodak could double its growth rate in photography,a tough challenge in a slow-growing market,by becoming more global and by challenging Fujifilm in China.
-Refer to FFRS.Curtis will be exploring aspects of what her service offers,her central location and mobile pickup offering,the price of ferret adoptions,and promotions to increase awareness and expand donations.These elements in the marketing plan make up the service's:

Question

Quizplus · Accepted Answer

The elements mentioned in the scenario (central location, mobile pickup, price, and promotions) are all part of the marketing mix. The marketing mix is a set of tools and tactics that a company uses to promote and sell its products or services. It includes product, price, place, and promotion.

SCENARIOS Eastman Kodak Co