Encyclopedia Britannica marketed full sets of encyclopedias that cost a minimum of $1,500,weighed 118 pounds and required four and a half feet of shelf space.For many years,the company had successfully sold its products door-to-door and defined its business as a book publisher.Encyclopedia Britannica had a market orientation.

Question

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A market orientation focuses on understanding and meeting customer needs, while Encyclopedia Britannica's approach was more product-oriented, emphasizing the physical attributes and traditional sales methods of their encyclopedias.

Encyclopedia Britannica Marketed Full Sets of Encyclopedias That Cost a Minimum