A _____ orientation assumes customers resist buying items that are not essential.It also assumes people will buy more goods and services if aggressive marketing techniques are used.

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The given orientation assumes that customers need to be persuaded to buy through aggressive marketing techniques, which aligns with the sales orientation. The production orientation focuses on producing goods efficiently and may not consider customer wants and needs. The marketing orientation focuses on identifying and satisfying customer wants and needs, and the customer orientation focuses on consistently meeting and exceeding customer expectations. The marketplace orientation considers the broader competitive environment and adapts to changing trends and customer preferences.

A _____ Orientation Assumes Customers Resist Buying Items That Are