The manufacturer of Rossignol brand skis has a market orientation and adheres to the marketing concept.Most likely,the company would react to consumer dissatisfaction by first:

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As a company with a market orientation and commitment to the marketing concept, Rossignol is likely to prioritize understanding and meeting the needs of its customers. Therefore, the company is most likely to first conduct research to determine if its customers' needs have changed when faced with consumer dissatisfaction. This information can help the company make informed decisions about how to address areas of dissatisfaction and improve its product and overall customer experience. Hiring more salespeople, decreasing organizational overhead, increasing advertising, and increasing the number of sporting goods stores that carry Rossignol skis may be appropriate strategies in certain situations, but they are unlikely to be the first priority in a market-oriented approach.

The Manufacturer of Rossignol Brand Skis Has a Market Orientation