Due to consumer concerns about skin cancer and other negative outcomes associated with sun exposure,the trend in sun-care products throughout most of the 1990s was in favor of higher SPF sunscreens.This seems to be changing now,at least for some target segments.In response to the latest trends of teenagers using baby oil,Crisco,and even motor oil to enhance tanning effects,Coppertone and Hawaiian Tropic have introduced new low-UV-protection products.While giving customers want they want indicates a _____ orientation,creating a potential problem (an increase in skin cancer fatalities)shows a potential absence of a _____ orientation.

Question

Quizplus · Accepted Answer

The company is responding to the latest trends in the market (teenagers using products like baby oil, Crisco, and motor oil to enhance tanning effects) by introducing new low-UV-protection products. This indicates a market orientation. However, this move also has the potential to increase skin cancer fatalities, which shows an absence of societal marketing orientation, as the company is not considering the potential negative social impact of their products. Thus, the best choice is D, where the company is focused on the market but not fully considering the societal impact of their actions.

Due to Consumer Concerns About Skin Cancer and Other Negative