A retail casket outlet that wishes to offer customer value should:

Question

Quizplus · Accepted Answer

By offering a lower price for caskets, the retail outlet is providing customer value by helping to reduce the overall cost of a funeral. Many customers may not know that funeral homes mark up the price of caskets significantly, so offering a lower-priced option can be appealing. Using aggressive marketing techniques, limiting choices, or requiring cash payments do not necessarily provide value to customers. While it may be true that competition is good, simply telling customers this does not necessarily enhance their experience.

A Retail Casket Outlet That Wishes to Offer Customer Value