Greenberg Smoked Turkey,Inc.,is a nationwide mail-order business that operates without any advertising.It does not accept credit cards and has no toll-free number for customers to call.The company that is hopelessly old-fashioned is also a very profitably company with thousands of devoutly loyal customers-some of whom have ordered Greenberg smoked turkeys every year for the last fifty years.Greenberg more than likely uses _____ to maintain these long-term ties to its customers.

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Greenberg Smoked Turkey, Inc. maintains long-term ties to its customers through relationship marketing, which focuses on building and maintaining relationships with customers for the long-term rather than simply making sales. By fostering strong customer relationships, Greenberg is able to retain its devoted customers who order smoked turkeys year after year.