The U.S.Postal Service (USPS)argues that its express service is comparable to what is offered by FedEx and that its prices are much lower.Yet,FedEx dominates with more than a 45 percent share of the express-delivery market.Which of the following statement describes this situation?
A) The USPS is perceived as offering greater customer value.
B) FedEx is perceived as offering greater customer value.
C) FedEx and the USPS offer the same customer value.
D) Customer value is not an issue in deciding which express-delivery service to use.
E) The USPS should lower its prices even further to increase market share.

Question

Quizplus · Accepted Answer

Despite USPS's claim that its express service is comparable to FedEx's, the fact that FedEx still dominates the market suggests that customers perceive FedEx as offering greater customer value. Price may not be the only factor in determining customer value, as customers may be willing to pay more for better service, faster delivery, or other factors.

The USPostal Service (USPS)argues That Its Express Service Is Comparable to to What