Networkcar.com sells a plug-in device that connects to computer diagnostic ports that are standard on cars.The device beams signals to dealers who can remotely diagnose or spot trouble.The device allows car dealerships to maintain a closer bond with their customers by offering maintenance before a problem leaves customers with an inoperable or possibly dangerous car.With the device,dealers can better engage in:
A) management empowerment
B) management-customer synergy
C) relationship marketing
D) transactional marketing
E) direct selling

Question

Quizplus · Accepted Answer

Relationship management is a strategy that entails forging long-term partnerships with customers.