Jamie owns a small moving company in New York City.She has decided to take a few night school business courses because her company is growing fast and there are many things she does not understand.Should Jamie enroll in a marketing course?
A) Yes,because marketing is synonymous with selling,and Jamie will want to learn aggressive sales techniques to continue the growth of the company.
B) Yes,because the concept of marketing will help Jamie to better satisfy her customers.
C) No,because marketing is a minor function in business.
D) No,because Jamie can hire an ad agency and will not need firsthand marketing knowledge.
E) Yes,because marketing helps businesses sell products that people don't need.

Question

Quizplus · Accepted Answer

Enrolling in a marketing course will help Jamie to better understand her customers and how to satisfy their needs. This is important for the growth of her company as it will lead to more customer satisfaction and potentially more business. The other options are not as relevant, as aggressive sales techniques can sometimes be counterproductive, marketing is not a minor function in business, hiring an ad agency does not eliminate the need for marketing knowledge, and marketing is not solely focused on selling unnecessary products.

Jamie Owns a Small Moving Company in New York City