SCENARIOS
Chrysler Minivans
In 1995,the Chrysler Corporation launched the first complete remake of its minivan category since the firm invented the vehicle category in 1984.The minivans were designed with more curves on the outside and more space on the inside.One of Chrysler's goals for remaking the minivan was to broaden the minivan's appeal beyond the traditional buyer base of practical families.Advertising showed minivans being used to cart everything from senior citizens to canoes."A minivan is for any time,any place,everyone," was one of the promotional slogans used.To reach other customer groups,Chrysler developed a sports version and a short-wheel-base version of the upscale Town and Country model for sophisticated buyers.Chrysler hoped the $2.6 billion vehicle development cost would pay off as the market expanded.However,competitors also began to offer a wider range of sophisticated models,and competition has become fierce.
-Refer to Chrysler Minivans.In an established organization like Chrysler,recognizing minivan buyer needs and wants and switching to a customer-driven corporate culture probably required:

Question

Quizplus · Accepted Answer

Recognizing and satisfying customer needs and wants requires teamwork, establishing long-term relationships with customers, emphasizing creating customer value, and implementing effective training programs. Therefore, all of the above choices are necessary in switching to a customer-driven corporate culture, as seen in the example of Chrysler's efforts to expand the appeal of their minivans beyond traditional buyer demographics.

SCENARIOS Chrysler Minivans