SCENARIOS
Chrysler Minivans
In 1995,the Chrysler Corporation launched the first complete remake of its minivan category since the firm invented the vehicle category in 1984.The minivans were designed with more curves on the outside and more space on the inside.One of Chrysler's goals for remaking the minivan was to broaden the minivan's appeal beyond the traditional buyer base of practical families.Advertising showed minivans being used to cart everything from senior citizens to canoes."A minivan is for any time,any place,everyone," was one of the promotional slogans used.To reach other customer groups,Chrysler developed a sports version and a short-wheel-base version of the upscale Town and Country model for sophisticated buyers.Chrysler hoped the $2.6 billion vehicle development cost would pay off as the market expanded.However,competitors also began to offer a wider range of sophisticated models,and competition has become fierce.
-Refer to Circuses.One of the tent venues is called Barnum's Kaleidoscape,and it is in a permanent location with the hopes that people who see the show will want to return and see it again as well as bring their friends and relatives to the production.Which of the following techniques would most likely advance this strategy of referrals and repeat business?

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building strong relationships with customers, which can lead to repeat business and referrals. By creating a positive experience for customers at Barnum's Kaleidoscape, they are more likely to want to return and recommend it to others. This strategy aligns with the goal of the permanent location and the desire for referral and repeat business.

SCENARIOS Chrysler Minivans