SCENARIOS
Chrysler Minivans
In 1995,the Chrysler Corporation launched the first complete remake of its minivan category since the firm invented the vehicle category in 1984.The minivans were designed with more curves on the outside and more space on the inside.One of Chrysler's goals for remaking the minivan was to broaden the minivan's appeal beyond the traditional buyer base of practical families.Advertising showed minivans being used to cart everything from senior citizens to canoes."A minivan is for any time,any place,everyone," was one of the promotional slogans used.To reach other customer groups,Chrysler developed a sports version and a short-wheel-base version of the upscale Town and Country model for sophisticated buyers.Chrysler hoped the $2.6 billion vehicle development cost would pay off as the market expanded.However,competitors also began to offer a wider range of sophisticated models,and competition has become fierce.
-Refer to Wartime Cartoons.The purchase of a movie ticket in the 1940s to see a cartoon and a feature film was an example of:

Question

Quizplus · Accepted Answer

The purchase of a movie ticket in the 1940s to see a cartoon and a feature film was an exchange, where the customer paid for the ticket and received access to the cartoon and the feature film in return. This transaction involved the transfer of something of value (money) for something of value (entertainment). It did not involve a valuation, the entire marketing mix, a transformation, or synergy.

SCENARIOS Chrysler Minivans