The first step in the rational model of decision making is to:
A) decide whether to optimize or satisfy.
B) generate alternatives.
C) evaluate the restrictions and resources.
D) consider the personal characteristics.
E) identify the opportunity.

Question

Quizplus · Accepted Answer

The first step in the rational model of decision making is to identify the opportunity. This involves recognizing a problem, an opportunity, or a deviation from a norm or standard. Once the opportunity is identified, the decision maker can move on to generate alternatives, evaluate resources, and consider personal characteristics.

The First Step in the Rational Model of Decision Making