SCENARIO 7-2 Sam is a sales representative for Alliance Ltd.,but he struggles to explain the benefits of Alliance's products.Sam usually calls customers on the phone and while chatting with them about their weekly order explains the new products he has available.Customer orders are shipped to the company by a delivery service.Customers who have ordered new products frequently return them because they are not as expected.
-Refer to Scenario 7-2.Sam's customers complain that they don't understand the products that Sam tells them about-often the product is too big or too heavy for their needs.In the communication model,this problem is in
A)context.
B)the medium.
C)the channel.
D)feedback.
E)control.

Question

Quizplus · Accepted Answer

The problem is in the channel of communication, as the message is not being properly conveyed in a way that the customers can understand the product specifications.

SCENARIO 7-2 Sam Is a Sales Representative for Alliance Ltd