What strategic response helped WestJet get off the ground in its formative year?
A)Interlocking directorates
B)Mergers and acquisitions
C)Establishing legitimacy
D)Vertical integration
E)Organizational structure

Question

Quizplus · Accepted Answer

WestJet focused on establishing legitimacy by gaining community and customer support through providing reliable and affordable flights, as well as creating a strong employee culture, which helped the company gain traction in its early years.

What Strategic Response Helped WestJet Get Off the Ground in Its