Each phase of the strategic marketing process creates its own unique type of output report.Which of the following would be associated with the evaluation phase?

Question

Quizplus · Accepted Answer

The evaluation phase is focused on measuring the effectiveness of the marketing strategies that were implemented during the implementation phase. Corrective action memos are often produced during this phase in order to identify areas where the strategy did not produce the desired results and to make recommendations for how to improve future strategies. Performance reviews are associated with the planning phase, sales reports and action memos are associated with the implementation phase, and marketing plans are associated with both the planning and implementation phases.

Each Phase of the Strategic Marketing Process Creates Its Own